Test marketing communication

NAME:                                      ID NO:                             GROUP:                    TOTAL MARKS:

Answer all questions below.

In the midst of recent attack by H1N1, your advertising agency has been appointed by the government to be fully responsible in delivering information and messages to the whole nation. As the Communication Manager, utilizing the skills in integrated marketing communications, explain in detail the process of executing the task. You are required to use the Marketing CommunicationDecision Process Model as the guideline.

(25 marks)

Good Luck!