Clickstream Behavior and how it's work

PBUY reader..Talk about click streams. Now we are shortly discuss about these term and hope this will be  benefit to everybody out there who is call blogger. A clickstream is a record of a user's activity on the Internet, including every Web site and every page of every Web site that the user visits, how long the user was on a page or site, in what order the pages were visited, any newsgroups that the user participates in and even the e-mail addresses of mail that the user sends and receives that information is recorded and stored. Both ISPs and individual Web sites are capable of tracking a user's clickstream. The data is becoming increasingly valuable to Internet marketers and advertisers. 
Analyzing clickstream information can help companies determine what are the most commonly viewed pages; which affiliate sites drive the most traffic; how long certain pages are viewed; and what search terms are most used. This will help you set up your web page.


Many online retailers monitor visitor traffic as a measure of their store’s success. However, summary measures such as the total number of visits per month provide little insight about individual-level shopping behavior. Additionally, behavior may evolve over time, especially in a changing environment like the Internet. Understanding the nature of this evolution provides valuable knowledge that can influence how a retail store is managed and marketed.

The research has been done and revealed that people who visit a store more frequently are more likely to buy. However, they also show that changes in an individual’s visit frequency over time provide further information regarding which customer segments are more likely to buy. That is, frequent visitors who are increasing their visiting rates over time are more likely to purchase something at any given visit than those who are slowing down. Rather than simply targeting all frequent shoppers, these results suggest that a more refined segmentation approach that incorporates how much an individual’s behavior is changing could more efficiently identify a profitable target segment.

Many believe instead that most important predictors of online consumer behavior are the session characteristics and the click stream behavior of the people online. The theory is that this information will enable marketers to understand what the consumer was looking for at each moment and how much were they willing to pay, allowing the marketers to precisely target their communications.Clickstream tracking is ideal for e-commerce websites and websites that depend on ad clicks. Merchants need users clicking in the right places to make money.

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